Pet influencing is booming. A 2018 Forbes article pegs the average endorsement deal for some of the most famous "petfluencers" at more than $2,000 per post; some, like Doug the Pug, are estimated to earn hundreds of thousands a year. There are even industry events, including PetCon dubbed "the Coachella for Pets" in the New York Post.

My Quest to Make My Dog Internet Famous